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UN Global Compact – Toothless Initiative or Catalyst for Corporate Responsibility?

The United Nations Global Compact (UNGC), an initiative launched by Kofi Annan in 2000, attracted the attention of many skeptics, including myself. A voluntary set of principles, loosely encompassing human and labour rights, environmental responsibility, and later, anti-corruption that companies could sign on to at the drop of a hat (or, in  this case, a brief letter of intent to the UN Secretary-General). Cynics called it an exercise in PR, critics called it toothless since there was no enforcement mechanism, and some NGOs denounced the initiative as a ‘corporatisation’ of the UN. Then, in 2003, the UNGC introduced mandatory reporting for members requiring disclosure of their efforts to implement the ten principles. Still, I was not convinced. I had read some of the ‘Communications on Progress’ (CoP) as they are called, and apart from the larger companies that were already producing sustainability reports, these CoPs did not seem to delve very deeply into the company’s social and environmental impacts. Furthermore, the vague language in the principles appeared to set a very low standard for performance.

However, at the beginning of 2005, I was recruited to help CSCC draft their Communication on Progress as they had been a member for almost two years and were due to report in the summer of ’05. I was interested in the work that CSCC was doing so I decided to apply for the position. I quickly realised that the undertaking was no walk in the park. Not only did it require a gap analysis of all of our policies and procedures related to the corporate responsibility, it also required significant energies in collecting and analysing data (even for our relatively small company) to assess our current levels of performance in the ten areas. We set up a CSR Committee to oversee the work and I regularly reported to senior management on our progress (from why we were doing it to our data needs, to our dissemination strategy) over the course of the project.

Our ten-page CoP took six months from conception to publication and continues to impact the way we do business today. I saw first-hand the process of public disclosure as a driving force for transparency, change, and improvements in all our operations from living our values to delighting our clients. Our second report is due to be published by the end of the year.

Today, the UN Global Compact has almost 3,000 member companies representing the largest voluntary corporate responsibility initiative in the world. And what strikes me the most is that, unlike most CR initiatives, the Compact consists of a broad membership base that includes almost fifty per cent developing country members. In addition, almost half of the companies are small and medium-sized enterprises. Yes, the principles are broad and the standards for performance and reporting are low, but as a learning forum and an inclusive network for sharing best practices and driving continual improvements, there are few initiatives that can boast a similar scope.

To view our 2005 CoP, follow this link: www.cscc-online.com/cscc_ungc_cop.pdf
To look up member companies and their CoPs by country, company, sector, or size, see: www.unglobalcompact.org/ParticipantsAndStakeholders/search_participant.html

Legal Hurdles II: Problems of Jurisdiction

Last time, I got feedback that my blog was too technical, so while this time I am again looking at a piece of proposed legislation, The Decent Working Conditions and Fair Competition Act (US), I’ll try to analyze it from a more political perspective (which is more relevant in this case anyway).

The main issue I’m interested in with regard to this legislation is its motivation and the implications for how effective it might be.  This will lead to, as promised, issues of jurisdiction.

When I first glanced at this legislation, what struck me was that it was supported by the AFL-CIO and the United Steelworkers Union.  It also seemed strange that legislation of this type was being proposed under the current administration.  So, I did a bit of digging.  Turns out that the Congressional Sponsors of the Bill are all Democrats, and many of them are from states that have or have had significant manufacturing industries (Ohio, California, Texas, etc.).  Furthermore, if you recall, the Bush Administration passed protectionist measures in favour of the steel industry in 2002 (which were subsequently ruled illegal by the World Trade Organization), and the textile industry heavily lobbied the Administration for measures to protect it even before the abolition of quotas in 2005. 

I then ran a Google search on the Bill to see if there has been any commentary on it in the media.  Whereas a similar search on the UK’s corporate manslaughter bill (which is apparently dead in Scotland…) turned up a number of articles with critical analysis from the BBC, the Guardian, and the like, I had no luck with the US Bill in finding commentary from US news sources.  This lack of analysis might be due to the fact that the bill is not likely to pass, but what did come up were highly complimentary articles from small, local papers and promotional statements from union websites.

So all that was left really was to look at the text of the Bill itself.  Right away, the title is striking.  It not only mentions decent working conditions but includes fair competition as well.  A look through section 2 suggests that the drafters of this Bill were pretty serious about the latter point, as 3 of the 9 justifications for the Bill present in this section pertain to unfair competition.  Section 2(a)(6) says that businesses have the right to be free from competition with companies that use sweatshop labor.  Section 2(a)(8) states that it is a deceptive trade practice and a form of unfair competition for a business to sell sweatshop goods.  And section 2(a)(9) then concludes that not dealing with sweatshop goods, regardless of source, is consistent with U.S. international obligations and applies equally to domestic and foreign products thus avoiding discrimination among foreign sources.  This clause suggests that the Bill recognizes the many sweatshops actually operating in the U.S. right now; thus the non-discrimination element… Only, this number is probably far lower than the number in, say, China.  In European law, this approach might be termed an “indistinct” measure.  In other words, at face value, it is not discriminating against other countries, but its real effects result in such discrimination.  So what’s the problem with discriminating against countries that have sweatshops (other than the fact that the US has them too)?  Before I get into this, I’ll raise just one other point about the legislation.

This aspect of the law is particularly interesting.  The Bill proposes to amend a number of federal acts, among them section 202 of the Federal Trade Commission Act.  This section defines who has standing under this Bill.  In other words, it sets the guidelines for who is eligible to sue under the law.  It would seem logical that workers could sue for decent working conditions, but workers are not recognized as having standing here. While the FTC would investigate worker complaints under this Bill, the only parties with standing to sue would be competitors of retailers of sweatshop goods and investors in retailers of sweatshop goods.  You might say it’s a jurisdiction issue as workers in foreign factories won’t find the right to sue in a U.S. court.  Besides this not being entirely true, what about workers in U.S. sweatshops? 

At this point, I’d like to raise a larger point about jurisdiction that will hopefully also address why discrimination against other countries with lots of sweatshops is a problem under this proposed legislation.  To me, it seems pretty clear, as you’ve no doubt gleaned, that this legislation stems from special interests with protectionist aspirations.  And while it’s pretty hard to condemn a law that purports to protect working conditions, this legislation highlights the difficulties of trying to do so solely at a domestic level.  OK, let’s say that this legislation passes and succeeds in boosting U.S. manufacturing so that U.S. workers are better off.  That’s great, no question.  A lot of U.S. workers have suffered badly from the globalization of trade and it would be fantastic to see them get good, stable jobs in good conditions.  But what about the workers in China, Indonesia, Jordan (as an aside, the momentum for this legislation appears to have grown out of a National Labor Committee expose of terrible working conditions in Jordanian factories)?  There are no specifics in the legislation about how to encourage improvement at facilities overseas – it offers just a cut and run approach, which won’t solve anything and will probably make things worse.  In short, it fails to deal at all with decent working conditions and addresses only the unfair competition element of its stated intent.  While the U.S., from one perspective, does not have an obligation to fix other countries’ problems, surely it has an obligation not to exacerbate them by robbing them of trade and labor opportunities.  It could be that I’m overstating the problem of the Bill’s origin stemming from protectionist sentiment, and I hope this is the case, but given the orientation of the text, it seems like it is a significant problem, especially given the strange juxtaposition of protectionist language and looking to international standards and obligations as justification for it.

Jurisdiction is a problem because while there are domestic tools to address one country’s place in the global trade regime, the main international tool dealing with these arrangements, the World Trade Organization, does not account sufficiently, if at all, for human rights and labor considerations in its forum.  And while a few bilateral trade agreements have incorporated labor rights requirements, so many countries are affected by this problem that even this attempt at reciprocity does not seem appropriate.  But while we can push for a global, multilateral approach to trade and human rights, the reality is that there is no viable global jurisdiction to look to at present.

To be a bit fair, this Bill does contain many positives: recognition of the ILO core conventions (of which the U.S. has ratified only 2 of 8, so one wonders actually if passage of this Bill might be a formal ratification of the rest of these standards), the recognition of sweatshops as morally offensive and degrading to workers, the right of workers to sweat-free conditions, the wide range of stakeholders affected by poor labor standards, ethical procurement requirements by the U.S. government, and the need for competition to occur on fair footing.  Unfortunately, it is unclear how these measures could be implemented as the conceptual framework of the problems as outlined in the Bill is overly simplistic and does not offer concrete, effective solutions.  Sadly, until there is an effective international regime to support human rights globally, such measures will remain prone to protectionist motivations and special interests that, while often reflecting justified concerns, can jeopardize the rights of others.

GRI and Sustainability in the Supply Chain

I don't know about you, but I've been seeing a lot about the Global Reporting Initiative (GRI) over the last few months. This is partly because the GRI recently released its third iteration (G3) of their reporting standard on issues of sustainability and corporate social responsibility, but it's also been receiving high praise from business leaders. What is so special about the GRI? 

By all appearances, it is the most widely used of sustainable reporting standards, boasting 69% of companies on the Dow Jones Sustainability Index and 60% of the S&P 100. According to Social Funds, nearly 50% of sustainability reports, including social responsibility reports, released in 2005 were reported using the GRI standards. As a further boost to the universality of the GRI, last week the GRI and the United Nations Global Compact announced that the GRI could be used by member companies when preparing the Communication on Progress for the 10 principles of the UNGC.

Yet despite its wide appeal to reporting companies, what impact does it have on the supply chains of those companies? Can this reporting standard help drive sustainability and social responsibility in the supply chain? This was the question posed to a panel at the recent Reporting Sustainability conference in Amsterdam, held in conjunction with the G3 launch. As I listened to this panel discussion, I was interested in some ideas that emerged from Petrobras, Brazil's largest industrial company, a member of the UNGC, and a veteran of the GRI.

According to Ana Paula Grather, Petrobras' Social and Environmental Report Coordinator, the company uses its sustainability report as a platform for dialogue with suppliers. It requests suppliers to complete a voluntary self-assessment on labor standards, safety, environmental performance, and other issues. In 2005, 1,400 Petrobras suppliers participated.  Petrobras uses the results of these surveys, which will eventually become mandatory, to draw a "map of vulnerabilities" and identify areas of improvement.  Petrobras also offers support to its small and medium-sized suppliers, or potential suppliers, to help them develop and exercise corporate social responsibility.

According to Ms. Grather, culture remains the biggest challenge for Petrobras in driving CSR in the supply chain.  Many suppliers continue to see the costs of CSR as a barrier to implementation.  Petrobras aims to work together with suppliers to show them the business case for social responsibility as well as the self-development and improvements that result.

I think the experience of Petrobras would apply to most companies seeking to promote better practices throughout their supply chain. A special note for apparel and footwear companies: the GRI is about to release a special reporting supplement for this sector. Having reviewed this supplement during the public comment period, I can tell you to be on the lookout for specific reporting requirements for the supply chain. More on that when the supplement is released!

Going Narrow and Deep – Trends in Root Cause Analysis

      When I discuss supply chain labor standards, I like to talk about two ways of assessing the supply chain: (1) shallow and wide analysis, and (2) narrow and deep analysis.  When companies begin looking at their supply chain for the first time, it is important to do the former, to assess the largest possible sample of the global supply chain in order to understand the range of issues and challenges that exist around the world.  This is normally done via the traditional one-day audit model used to assess a snapshot of labor conditions across a large number of suppliers. Once that is done and a company has begun to engage suppliers to drive improvement in labor standards, it may be appropriate to supplement the wide and shallow analysis with more focused, deeper assessments that center in regions with the biggest challenges and focus on the root causes of non-compliance. This often takes the form of 2-5 day engagements with suppliers, coupled with consistent follow-up throughout the year.

      I've been reviewing some recent social responsibility reports and new information on leading corporate websites and would like to share what some industry leaders are doing to "go deep." Here are a few interesting cases:

      H&M began doing social audits in 1998. In 2004, they decided to "move to the next level and begin to address the more complex issues and - equally important - to ensure that the improvements are sustained..." To do this, H&M developed what they call the Full Audit Programme. This FAP consists of in-depth audits, rather than 1-day audits. The FAP audit takes 2-7 working days and serves as the departure point for improvement efforts with a supplier. Follow-up visits are used to check on progress with suppliers. It may be up to 2 years before another FAP audit is done, as the improvements are carried out over a timeline developed with the supplier. H&M believes that by conducting fewer but more comprehensive audits, the suppliers have more time to concentrate on making improvements. Having done over 12,000 audits in the past, H&M now uses the FAP to work with specific suppliers identified through a prioritization process considering (a) country of production, (b) number of factory employees, (c) commercial significance of supplier to H&M.

      Levi has supplemented a strong supplier audit program with participation in multi-stakeholder groups such as the Fair Labor Association (FLA) and the ETI. Their approach includes work at the (a) factory level, (b) community level, (c) and government level. Similar to H&M's FAP program, Levi has developed a "Supplier Ownership Program" intended to help suppliers take ownership of the policies and practices they have agreed to uphold in the code of conduct. To do this, Levi has taken a number of steps to establish "supplier ownership" as the next-generation program for their code of conduct, including a two-day training program to introduce management systems to factory managers and development of an assessment tool to help factories identify where they need to improve their code of conduct management systems.

      Marks & Spencer's 2005 CSR Report states that in 2005, they introduced "a new way of reviewing potential problems at our suppliers so that our assessments can be concentrated where they are most needed." While they are not as specific in their report about their approach, they do act an example of companies that are including "focused assessments" or "targeted interactions" with their suppliers in addition to regular social audits in order to enhance social compliance efforts and drive more sustained improvement.

Product Responsibility in the Automobile Industry

The recent lawsuit in California intending to sue six major automobile companies for greenhouse gas emissions raises some interesting questions about product responsibility. While some may think it’s a bit of a stretch to hold companies accountable for how their product is used (e.g. McDonald’s obesity cases and the popular ‘gun manufacturer’ retort – are you going to prosecute arms companies for deaths caused by their products?), there is growing pressure for companies to ensure their products minimise harm to society and the environment. In addition to the McDonald’s cases, there has been pressure on video game companies to tone down the violence in their games, there have been campaigns against the alcohol industry to stop advertising to teenagers, and, in what might serve as a precedent for the current case, tobacco companies were sued by states in the 1990’s for contributing to public health costs.

So what can we expect to be the outcome if this case is successful? Ideally, we will see more fuel-efficient technologies applied to all types of vehicles so that consumers can purchase a style of car that meets their aesthetic needs but will also not cost too much more.

Waiting for market forces to create the economic conditions that would spur the large-scale development of more environmentally-friendly cars has proven to be ineffective so far. The technology has been around for years (in some form or another) and could have been produced earlier but there has not been sufficient demand. Companies may blame this on individual consumers but it is really up to the companies to generate demand through marketing. After all, how many useless products have companies managed to generate demand for where there was none?

At the same time, though, government has a responsibility to act when the market is egregiously failing to internalise social and environmental costs. Hence we have laws on minimum wage, pollution, etc. In this case, the state government should consider investing in public infrastructure. Having lived in five major cities in various countries, I can comfortably say that Los Angeles is by far the worst in terms of public transportation. Of course, one of the reasons for this is because in the 1930’s and 40’s General Motors bought up the streetcar lines in LA and other cities and dismantled them to boost sales of its automobiles.

Another way the government can take action is by setting legal limits on emissions and California has done just that, recently announcing an ambitious target to reduce greenhouse gas emissions 25% by 2020. It will be interesting to see how these moves, judicial and legislative, will affect the automotive industry. While each strategy may have its critics, at the very least, it should encourage more industry-wide solutions to climate change.

Sources:
‘California to cut gas emissions’, BBC NEWS, 09/27/06, http://news.bbc.co.uk/go/pr/fr/-/2/hi/business/5387198.stm

‘California Sues 6 Automakers Over Global Warming’, Nick Bunkley, New York Times, 09/21/06, www.nytimes.com/2006/09/21/business/21auto.html

Wal-mart Releases 2005 Ethical Sourcing Report

I was interested to see last week that Wal-mart quietly released their 2005 Ethical Sourcing Report. There has not been a wide amount of news coverage thus far, but if you’re interested you can check out an AP story that has made it to a few sites: http://www.forbes.com/business/services/feeds/ap/2006/09/27/ap3050431.html

I don’t intend to duplicate any of the information or discussion presented in this article and to ensure full disclosure, I will first mention that CSCC is named on page 11 as an audit firm used by Wal-mart in 2005. What I would like to discuss here are some of the unique points in the Wal-mart report that drew my interest.

First point of interest: Wal-mart is increasing the amount of unannounced audits in their program. According to the report, while recognizing that announced audits ensure suppliers are prepared, including having all required documents to demonstrate compliance, Wal-mart also recognizes the value of unannounced visits, which ensure a more realistic view of workplace practices. While they will continue to use announced audits for first-time visits, Wal-mart is shifting to unannounced audits for many follow-up visits, or re-audits. As someone who has conducted over 1,000 social compliance audits, I think that mixing announced and unannounced audits is a good practice. It’s important not to compromise the integrity of the audit, and at the same time, it’s necessary to ensure the right people are present and you get access to the necessary documents and mixing both practices helps provide a balance. Another good practice is to use a two week "window" to announce the first audit, where the supplier gets a two week time frame for the visit but not a specific date or time.

Second, I was interested to see that Wal-mart has increased the grading penalty for intentional deception by means of faked books or falsified record keeping. I think it is important to send a message to suppliers that intentional deception is not tolerated, so I’m glad to see Wal-mart setting a higher penalty for this practice.

Finally, it was interesting to read about their follow-up with workers after the audit is over. Two efforts Wal-mart has reported in this regard are (1) their Global Ethics Hotline, with 38 local numbers and local language support, and (2) a special follow-up program for pregnant workers and maternity benefits. The former is important, in my opinion, because it allows workers to contact Wal-mart after the auditor has left to report any potential repercussions or issues that have arisen after the auditor’s visit. The latter practice involves verifying the receipt of maternity benefits. At the first supplier visit, the auditor obtains a list of all pregnant workers with their expected dates of delivery. At the subsequent audit visit, the auditor then verifies that these specific women are still employed and receiving their benefits as required by law. It is a good practice to verify women are receiving these benefits and the fact that Wal-mart has formalized this specific practice in their program will hopefully ensure improved access to maternity benefits for many women in their supply chain.

To view the entire report, access the following link:
http://walmartstores.com/GlobalWMStoresWeb/navigate.do?catg=336

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