May 31, 2011

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'The Case for Action' - For All of Us The Sustainable Shipping Initiative (SSI) just released a report, “<a href="http://www.forumforthefuture.org/files/SSI_fullreport.pdf" target="_self">The Case for Action</a>” examining the future of sustainability in shipping. I have <a href="http://cscc.typepad.com/responsiblesourcing/2010/04/the-forgotten-link.html" target="_self">written before about the shipping industry</a> and how it has been one of the slower sectors to take up sustainability issues despite the major role the industry plays in securing the existence of global supply chains. “The Case for Action” is an insightful read and provides a thorough analysis of the key challenges and opportunities that lie ahead for the shipping industry. The report identifies 7 global trends ranging from global economy and regulatory regimes to questions surrounding energy supply and climate change and increasing calls for transparency and then highlights 3 key challenges for the industry. However for me, a sustainability professional but relative outsider to the shipping industry, the most striking aspect lies in the implications of an unknown future, specifically over the next three decades. Although this is a reality all industries must grapple with it seems magnified here. For example, the time and cost required to build a ship with a life expectancy of several decades means that fuel consumption issues that may arise well in the future need to be considered now.<br /> As a major player in our supply chains (90-95% of all products are handled by the shipping industry at some point) the industry’s debate should affect us all. Luckily, it is beginning to ask the hard questions: what would happen if the industry fails to grow in the future due to a shrinking or strongly localised global economy? How will the regulatory framework look in the future if there is a move away from international institutions such as the UN’s International Maritime Organisation?<br /> What becomes clear is that the industry faces some daunting prospects and resulting challenges stemming from changes to the global economy. At the same time matters of sustainability – social and environmental – demand to be addressed and require innovative solutions.<br /> A basic argument by the authors is that “[s]hipping will be a priority target for cleanup in regions hat have already cleaned up on land”. The movement towards transparency and voluntary initiatives on workers’ rights and environmental standards, already a feature in many parts of land-based supply chains, will soon be implemented on sea as well as it is a movement that cannot be stopped.<br /> There is still a long journey ahead and the challenges are formidable. However, I believe that other actors in global supply chains – be they business partners, consumers or other stakeholders, ignore this at their own peril. Globalisation has taught us about the interconnectedness of actors and their actions. With ever-increasing transparency the shipping industry will invariably soon be scrutinised more closely and quickly linked to affiliated companies and brands. Equally important is the industry’s future ability to provide its services in securing global trade, something that is far from certain when comparing current practice with prognoses of what the near future holds. The shipping industry’s issues and concerns should therefore be taken seriously by stakeholder and made a priority issue to address amongst their business partners.<br /> Yes, the industry must climb a mountain. But experience on land is teaching us that strategies, innovative ideas and a willingness to collaborate exist. It is time that shipping’s stakeholders make these challenges their own and come on board to collaborate in the creation of solutions.<br />

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