Going Narrow and Deep – Trends in Root Cause Analysis
When I discuss supply chain labor standards, I like to talk about two ways of assessing the supply chain: (1) shallow and wide analysis, and (2) narrow and deep analysis. When companies begin looking at their supply chain for the first time, it is important to do the former, to assess the largest possible sample of the global supply chain in order to understand the range of issues and challenges that exist around the world. This is normally done via the traditional one-day audit model used to assess a snapshot of labor conditions across a large number of suppliers. Once that is done and a company has begun to engage suppliers to drive improvement in labor standards, it may be appropriate to supplement the wide and shallow analysis with more focused, deeper assessments that center in regions with the biggest challenges and focus on the root causes of non-compliance. This often takes the form of 2-5 day engagements with suppliers, coupled with consistent follow-up throughout the year.
I've been reviewing some recent social responsibility reports and new information on leading corporate websites and would like to share what some industry leaders are doing to "go deep." Here are a few interesting cases:
H&M began doing social audits in 1998. In 2004, they decided to "move to the next level and begin to address the more complex issues and - equally important - to ensure that the improvements are sustained..." To do this, H&M developed what they call the Full Audit Programme. This FAP consists of in-depth audits, rather than 1-day audits. The FAP audit takes 2-7 working days and serves as the departure point for improvement efforts with a supplier. Follow-up visits are used to check on progress with suppliers. It may be up to 2 years before another FAP audit is done, as the improvements are carried out over a timeline developed with the supplier. H&M believes that by conducting fewer but more comprehensive audits, the suppliers have more time to concentrate on making improvements. Having done over 12,000 audits in the past, H&M now uses the FAP to work with specific suppliers identified through a prioritization process considering (a) country of production, (b) number of factory employees, (c) commercial significance of supplier to H&M.
Levi has supplemented a strong supplier audit program with participation in multi-stakeholder groups such as the Fair Labor Association (FLA) and the ETI. Their approach includes work at the (a) factory level, (b) community level, (c) and government level. Similar to H&M's FAP program, Levi has developed a "Supplier Ownership Program" intended to help suppliers take ownership of the policies and practices they have agreed to uphold in the code of conduct. To do this, Levi has taken a number of steps to establish "supplier ownership" as the next-generation program for their code of conduct, including a two-day training program to introduce management systems to factory managers and development of an assessment tool to help factories identify where they need to improve their code of conduct management systems.
Marks & Spencer's 2005 CSR Report states that in 2005, they introduced "a new way of reviewing potential problems at our suppliers so that our assessments can be concentrated where they are most needed." While they are not as specific in their report about their approach, they do act an example of companies that are including "focused assessments" or "targeted interactions" with their suppliers in addition to regular social audits in order to enhance social compliance efforts and drive more sustained improvement.